Branding Guidelines
Energy® Branding External Guidelines 2012
Klipsch Group, Inc. is the holding company for the Klipsch®, Jamo®, Energy® and Mirage® brands
and all corporately owned
sales offices. Each brand, distribution company or sales office is referred to as Klipsch Group.
All product-related materials including packaging, publications, advertisements, marketing tools, video and online
marketing should always include:
®2009 Klipsch Group, Inc.
The following information outlines the proper use of Energy® logos on marketing and promotional materials,
signage,
packaging, products and press releases. To maintain the strength of the Energy® brand and provide maximum
clarity
for
consumers, the Energy® logo must be used in a consistent manner, as detailed in these guidelines. Energy®
artwork
can be
used only by authorized distributors and dealers with a current, signed Agreement and Energy-appointed suppliers.
To further ensure a more consistent approach to branding, instructions for proper tagline use, a point of
contact to determine
the proper use of current applicable Klipsch Group trademarks, media guidelines and information on the use of
product
photography are also included.
The Energy® logo consists of the word ENERGY set in specially designed type. The logo
should never be recreated or altered in any way.
The following logos are available in 300 dpi jpgs at
news/photo-gallery
The primary use of the logo includes the words "speaker system" beneath the word Energy. Alternative options are
without the words "speaker system" and also the distressed version.
The Energy® logo may be used on any product-related communications, including advertising,
POP/POS, web pages and printed collateral.
The ratio of height to width of the Energy® logo is 1:4.35 and must be used exactly in
this proportion.
The Energy® logo should be displayed in black, white or the official corporate colors:
black and PMS 286 (blue). A match, or separated color (four-color process) of PMS 286 is best represented with
100
C / 82 M / 10 Y / 2 K.
The corresponding RGB values for video and online use are: 0 / 93 / 170 (blue)
Proper applications of logo are as below (on white background and reversed out of black background):
Please contact Jill Escol (jill.escol@klipsch.com) for correct use of
Energy® trademarks. Marketing should approve all uses of Energy® trademarks.
Product Photography
High-resolution photographs of Energy® brand products are available for download by the media and by authorized
Energy dealers. They are located in the News Center at news/photo-gallery.
The following caption should be used in conjuntion with each photograph reproduction, "Image reproduction courtesy
of Klipsch Group, Inc. © 2009 Klipsch Group, Inc. All rights reserved."